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What’s on Your 2013 Mobile Marketing Wish List?

Published on January 3rd, 2013 by admin in Mobile

Think about the marketing potential of a dedicated social media specialist working 24/7 to tweet, post, and “socialize” your brand from sunrise to sunset. Sure would be nice to have, right? Or what about adding a new technology into the mix? Perhaps something as simple as a computer upgrade? Mobile marketers have no shortage of

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Samsung Keeps Mobile, Tech Fans on Toes Ahead of CES 2013

Published on January 1st, 2013 by admin in Mobile

Will Samsung beat Apple to the punch by unveiling an Android-powered connected HDTV next week at CES 2013? That’s the rumor, although Samsung has given us reason to believe that the rumor may be drastically inflated, specifically by already telling us a few things about why it’s forthcoming release may be simpler than some expect.

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This Is 2012 Summed Up in One Image

Afraid you missed something in 2012? Don’t sweat it — just look at this photo. More About: 2012, pictures, reddit, Watercooler

The Parenting App You’ll Never Download

When the evening news anchor said “Big Brother is watching,” little Jake thought that meant something totally different. More About: big brother, comics, humor, iphone

Dear Santa… All I Want Next Year from SEJ

Published on December 21st, 2012 by admin in SEO

Ho, ho, ho!  Santa has agreed to accept a few last minute wish lists from the readers and contributors of Search Engine Journal.  The little green elves of SEJ are ready to get back in the workshop and create something fantastic just for you. So, are you a small business owner that needs to learn

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How Communication Resolves Internal Issues

Published on December 19th, 2012 by admin in SEO

Posted by RonGarrett After working at a handful of consulting agencies, as well as starting my own businesses, I have learned how to anticipate, spot, defuse, and resolve different levels of issues and interpersonal challenges in order to keep teams focused and on track. When the stakes are high and everybody on the team is dedicating

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Refocusing on a Solid Foundation

Published on December 13th, 2012 by admin in Analytics

In the world of digital marketing we tend to be myopically focused on the marketing while forgetting the technology that got us here.  Often, we talk a good game about optimization and lift while forgetting that it’s the underlying software automation that is vital. We love gadgets, but in the world of SaaS we too

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Our take on the recent viral Facebook privacy hoax

Published on December 1st, 2012 by admin in Analytics

Recently, a fake Facebook privacy notice made its way into the mailboxes and profiles of many users. Well, unlike some of the past fake privacy updates, this one went substantially viral. For those who didn’t see the notice, this was it: “In response to the new Facebook guidelines I hereby declare that my copyright is

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Zynga Holiday Campaign Turns Virtual Goods Into Real-World Donations

Zynga launched its first-ever holiday philanthropy campaign Wednesday, turning the virtual goods in its addictive games into real-world charitable gifts. For as little as $1, customers can purchase an in-game good that will benefit Toys for Tots, as part of the “Oh, What Fun” campaign, which runs through Dec. 31. You can give while playing

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You Deserve an Awesome SiteCatalyst Implementation — What’s in a (page)Name?

Published on November 28th, 2012 by admin in Analytics

One of SiteCatalyst’s most basic yet powerful features is the ability to use the pageName variable to help give more meaning and context to your page view, visit, and pathing metrics.  With a good page naming system in place, anybody in your company from the web analyst novice to the high-powered executive will be able

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