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Another Day, Another 4G LTE Push for AT&T

Published on December 22nd, 2012 by admin in Mobile

As MMW covered Thursday, Verizon has been on a roll this week with new 4G LTE market activations ahead of the start of 2013. Not to be outdone by Verizon’s launch in 29 markets yesterday, AT&T flipped the switch on its next-gen network in 10 additional markets Friday. Although Verizon is supposedly enabling its 4G

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Holiday Wrap-Up: 5 Last Minute Strategies and Things to Check Twice!

Published on December 21st, 2012 by admin in Analytics

  As the holiday shopping season winds down and year-end approaches, the Webtrends Ads team would like to remind you of a few quick things to do so you don’t end up with any coal in your stocking or surprises before your New Year’s resolutions kick in! 1. ) Make sure that your publisher contracts are

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Google Aims to Reduce Accidental Clicks in Mobile Ads

Published on December 14th, 2012 by admin in Mobile

Google has a new enemy: the fat finger. As a result, the Internet search giant and Android powerhouse is looking to dramatically reduce the rate of accidental mobile ad clicks, a phenomenon that Google says is bad the user, the publisher, and the advertiser who pays for clicks that may not be valuable. Allen Huang,

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Google Boss Says Android is Winning The War for Mobile

Published on December 13th, 2012 by admin in Mobile

Provocative new comments from Google Chairman Eric Schmidt are getting noticed Wednesday. According to the prominent executive, Android is winning the war for mobile in its heated competition with Apple’s iOS. Speaking with Bloomberg in a telling new interview, Schmidt says Google’s Android is extending its lead over Apple in the mobile-software market “at a

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Tapjoy Cruises Past One Billion Device Threshold

Published on December 13th, 2012 by admin in Mobile

Tapjoy has one billion reasons to jump for joy. Following September’s high honor of receiving the 2012 Mobi Award for Best Mobile Ad Network from Digiday, Tapjoy has achieved another milestone before 2012 winds to a close. Tapjoy’s network has crossed the 1 billion devices threshold. From Tapjoy’s formal announcement: In a time of unprecedented

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Segment Your GA Data by Demographics with UserReport

Published on December 12th, 2012 by admin in Analytics

One of the most complex challenges that marketers face is managing the effective segmentation of their user base. Each of their target audiences has a different set of preferences and the process of creating campaigns based on intuition just isn’t effective. UserReport is an on-site survey tool that integrates with Google Analytics and tackles this

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The Complete U.S. Jobs Report in Two Simple Charts

The U.S. economy added 146,000 jobs in November, beating expectations, and the unemployment rate dropped to 7.7%. More About: Jobs, charts, unemployment

IDC: Worldwide Mobile Phone Growth Expected to Fall

Published on December 6th, 2012 by admin in Mobile

Here’s a headline you don’t see every day. The IDC finds that the worldwide mobile phone market is now forecast to grow 1.4% year over year in 2012. This is the lowest annual growth rate in three years despite a projected record number of smartphone shipments in the high-volume holiday season. According to the International

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Building a Video SEO Strategy

Published on December 3rd, 2012 by admin in SEO

Posted by PhilNottingham The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and

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Increase Conversion on Your Landing Pages

Published on November 28th, 2012 by admin in Analytics

  Only one-fifth of organizations make marketing decisions based on validated test results. Surprised? This is just one of the many findings revealed a new benchmark report on landing page optimization conducted by MarketingSherpa and based on surveys of 2,677 companies across 10 industries. Is it any wonder then that the average conversion rate for

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