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Posts Tagged ‘performance’:


Watch Times Square Dance ‘Gangnam Style’ on New Year’s Eve

Published on January 2nd, 2013 by admin in Social Media

Psy closed out his billion view 2012 with a rowdy performance of “Gangnam Style” in Times Square in front of a million New Year’s Eve revelers. More About: gangnam style, new years eve, viral videos, Watercooler

Google Analytics in Real Life: What would your customer experience look like?

Published on December 14th, 2012 by admin in Analytics

With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing is running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. Sadly, many sites leave visitors frustrated – losing potential customers. However, the

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Webinar Dec 12: Remarketing with Google Analytics

Published on December 6th, 2012 by admin in Analytics

This summer, we launched Remarketing with Google Analytics, a new way to take advantage of the data you have in Google Analytics and use it to improve your campaign performance. Remarketing lets you reconnect with site visitors and show them ads that are tailored to their interests across the Google Display Network. This makes ads

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Best Practices for Maximizing Retail Ad Spend with Google PLAs

Published on November 28th, 2012 by admin in Analytics

The holidays are a hectic time for everyone, especially for retailers trying to maximize their sales performance during this crucial season. This year brings an additional challenge (and opportunity) with the transition from free Google Shopping to paid Product Listing Ads (PLAs). The formerly free Google Shopping channel has become a major paid channel with

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The Importance of Marketing Analytics

Published on November 27th, 2012 by admin in SEO

Posted by JoannaLord Analytics is one of those words: it gets used correctly for the most part, but often gets used as a catchall. As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as a part of our daily

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The Power of Bidding on Brand Terms

Published on November 26th, 2012 by admin in Analytics

The relationship between SEO and SEM is such an interesting topic.  I have clients who will ask me why we are bidding on brand terms when those are the terms we rank best for naturally?  Why spend the money when we can get the clicks for free?  Wouldn’t it best to allocate those funds to

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Bloomberg App Is Your Finance Portal for the iPad

  Bloomberg released a major update to its flagship iPad app this week, transforming what was a basic news and portfolio tracker into a robust visual portal for tracking the indexes, currencies and companies you care about. If the new app has a theme, it’s personalization. By default, the app’s home screen displays key statistics

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One Problem but Many Voices — The Many Ways to Explain Rate & Value

Published on November 13th, 2012 by admin in Analytics

One of my great struggles in the entire data world is to get people to understand the difference in rate and value. It seems like this problem has a thousand different faces, yet it can be extremely difficult to find the right way to correct the misconceptions of any particular case. People are constantly trying

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Tennessee Gets Expanded 4G LTE Coverage from AT&T

Published on November 1st, 2012 by admin in Mobile

The availability of 4G LTE service across the southern portion of the United States is accelerating quickly thanks to the efforts of AT&T in the closing weeks of 2012. On Thursday, the nation’s second largest carrier flipped the on-switch for its 4G LTE network in Knoxville and Knox County, including parts of surrounding Anderson and

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TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization

Published on October 23rd, 2012 by admin in Mobile

Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their mobile ad spend. The company said it realized there’s too many mobile networks that are willing to take adverting dollars without providing any sort of analytics to show whether a

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