Let’s be real, here. A lot has been said about how important it is to optimize your company’s website for display on mobile devices, so I’m not going to repeat all of that here. If you want the Cliff’s Notes version, be aware that mobile usage is expected to account for as much as 50
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No Comments » The second in a series of three posts on optimizing social media for greater conversion and ROI. Twitter recently announced it has 100 million active users generating more than one billion tweets every four days. Many of these one billion tweets are created by “mass connectors,” the 6.2% of adults who create 80% of the
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As an eCommerce retailer headed into the 2012 holiday season be prepared for some added work in the paid search department as competition for market share heats up. It’s easy to overlook Bing when most of your time is spent managing Google. Here are 5 quick action items for eCommerce retailers to optimize Bing paid search accounts for the
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Posted by Erica McGillivray This past Wednesday, October 3rd, Moz invaded Milwaukee for a Mozcation. Our gracious host, Kyle Faber from Regal Creative helped set us up at that Harley Davidson Musuem and show us the best beer. Here are some highlights: 1. Making New Friends! Mozzers are truly the best people in the world.
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Did you know, it is possible to optimize your shares? Dana Lookadoo is going to explain what you need to know in regards to planning and coding. Get ready to take some notes; this is fantastic information. The issues Dana discusses in this video are important to every business and everyone in our industry. I
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If you run a business with a brick and mortar location, then you already know the importance of local SEO. While any good SEO can tell you how to optimize for local SEO in Google, all too often Bing is completely ignored. However, according to comScore, Bing now accounts for more than 15 percent of
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These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration. If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on
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It’s all about the Holiday season for digital marketers! As you strategize the switch from summer savings to gift-giving glee, incorporate these five rich experience tips in your Holiday season planning to drive conversions: 1. Optimize the first page experience with engaging, relevant content and incentives to convert your visitors into new or repeat buyers. From
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So you have a photoblog or videos embedded within your site that has great information and superb content, but there’s a catch. Search engines can’t interpret and understand images or videos as easily as they can process textual content. In fact, a webpage that has a video embedded in it with no textual content is
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Kudos to Lee Odden of TopRank Online Marketing for beating me and SEO Stoney deGeyter to the punch. If the two of us had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize, Odden’s recent release that covers search engine optimization (SEO) and social media and content
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