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Posts Tagged ‘monetization’:


Tapjoy Unveils nGen Platform for Improved Mobile Advertising

Published on March 21st, 2014 by admin in Mobile

One of the fastest growing mobile ad networks around is behind an innovative new platform that could be a game changer for mobile advertising, Tapjoy’s new nGen Platform is billed as an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages.

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Facebook, Google Now Control Nearly Three-Quarters of Global Mobile Ad Revenue

Published on August 28th, 2013 by admin in Mobile

Just as iOS and Android dominate the realm of mobile operating systems, Google and Facebook are the dominant titans of global mobile ad revenue. According to a report Wednesday from eMarketer, Facebook and Google jointly control 70% of worldwide mobile ad revenue today. Google, however, is still the big dog on the revenue block, claiming

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Juniper Says 160 Billion Consumer Apps Will Be Downloaded in 2017

Published on July 3rd, 2013 by admin in Mobile

According to new projections put forward this week by Juniper Research, more than 160 billion apps will be downloaded globally onto consumer handsets and tablets in 2017. Spiking upward from 80 billion in 2013, the surge in app downloads will come as a direct result of many consumers in developing markets upgrading from featurephones to

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Tapjoy to Offer Advertising In Kakao Games

Published on May 16th, 2013 by admin in Mobile

Tapjoy continues to grow and thrive as one of the premier mobile ad networks in today’s mobile advertising ecosystem. This week, in fact, Tapjoy became the first global advertising platform to help Kakao Games developers monetize their apps The well-respected mobile advertising and publishing platform recently secured an agreement with Kakao, Inc., the largest mobile

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Facebook: Embracing Mobility at Warp Speed

Published on May 7th, 2013 by admin in Analytics

Last Wednesday, Webtrends was honored to have been one of a selected handful of companies that were invited to Facebook’s Preferred Marketing Developer Summit at their Menlo Park offices.   As with any of the partners that were invited to this Summit, we’re bound by an NDA that prohibits us from sharing most of what was

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MoPub Reports Spike in Q1 Mobile Ad Spending

Published on April 19th, 2013 by admin in Mobile

On Thursday, MoPub – a global ad server for smartphone app publishers – released a comprehensive new quarterly report showcasing 2013 Q1 trends in mobile advertising monetization and demand for smartphone ad inventory. The report finds an uptick in Q1 2013 mobile ad spending vs. Q4 2012 mobile ad spending. The data upon which the

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Google Adjusts AdWords to Assist Mobile Monetization

Published on February 7th, 2013 by admin in Mobile

Google is touting a revamp of its AdWords platform all for the sake of mobile. Conscious of how Internet users are consistently migrating away from the computer screen and to their mobile devices, Google is hoping to stop the bleeding in terms of revenue presently lost to missed opportunities with smartphones and tablets. “Today we’re

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Why Video Measurement Matters

Published on December 19th, 2012 by admin in Analytics

I believe video measurement is foundational to every company’s online data.  I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio.  As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement

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Tapjoy Cruises Past One Billion Device Threshold

Published on December 13th, 2012 by admin in Mobile

Tapjoy has one billion reasons to jump for joy. Following September’s high honor of receiving the 2012 Mobi Award for Best Mobile Ad Network from Digiday, Tapjoy has achieved another milestone before 2012 winds to a close. Tapjoy’s network has crossed the 1 billion devices threshold. From Tapjoy’s formal announcement: In a time of unprecedented

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Shakeup at Tapjoy Elevates Disney Veteran to CEO

Published on November 29th, 2012 by admin in Mobile

In a move that was largely unexpected today, Tapjoy President and CEO Mihir Shah is out at the mobile advertising and monetization company. Shah, we’re told, resigned from his position as was not forced out. Regardless of how the exodus happened or what truly inspired it, the opening has meant a huge opportunity for a

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