Tapjoy continues to grow and thrive as one of the premier mobile ad networks in today’s mobile advertising ecosystem. This week, in fact, Tapjoy became the first global advertising platform to help Kakao Games developers monetize their apps The well-respected mobile advertising and publishing platform recently secured an agreement with Kakao, Inc., the largest mobile
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No Comments » Last Wednesday, Webtrends was honored to have been one of a selected handful of companies that were invited to Facebook’s Preferred Marketing Developer Summit at their Menlo Park offices. As with any of the partners that were invited to this Summit, we’re bound by an NDA that prohibits us from sharing most of what was
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On Thursday, MoPub – a global ad server for smartphone app publishers – released a comprehensive new quarterly report showcasing 2013 Q1 trends in mobile advertising monetization and demand for smartphone ad inventory. The report finds an uptick in Q1 2013 mobile ad spending vs. Q4 2012 mobile ad spending. The data upon which the
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Google is touting a revamp of its AdWords platform all for the sake of mobile. Conscious of how Internet users are consistently migrating away from the computer screen and to their mobile devices, Google is hoping to stop the bleeding in terms of revenue presently lost to missed opportunities with smartphones and tablets. “Today we’re
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I believe video measurement is foundational to every company’s online data. I also believe that video has not received the attention and documentation needed for its core role in every brand’s online portfolio. As the video Subject Matter Expert (SME) for the Adobe Consulting team, I know that clients are struggling to get video measurement
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Tapjoy has one billion reasons to jump for joy. Following September’s high honor of receiving the 2012 Mobi Award for Best Mobile Ad Network from Digiday, Tapjoy has achieved another milestone before 2012 winds to a close. Tapjoy’s network has crossed the 1 billion devices threshold. From Tapjoy’s formal announcement: In a time of unprecedented
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In a move that was largely unexpected today, Tapjoy President and CEO Mihir Shah is out at the mobile advertising and monetization company. Shah, we’re told, resigned from his position as was not forced out. Regardless of how the exodus happened or what truly inspired it, the opening has meant a huge opportunity for a
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BIA/Kelsey is out with a new forecast that projects how U.S. social media ad revenues will reach $9.2 billion within four years. By 2016, revenues will climb from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. And don’t forget about local. Advertisers certainly haven’t. According to the data and projections
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On Tuesday, Amazon.com boasted about the launch of its new Unity plugins for their In-App Purchasing and Amazon GameCircle APIs. According to the Internet retail giant, this latest resource makes it even faster and easier for developers using Unity to add these features into their games and apps. In-App Purchasing and GameCircle improve monetization and
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As one of the largest social gaming communities on the mobile web, Tylted is working to revolutionize the casual mobile game market as a leader in mobile advertising. With the increasing dominance of smartphones, the company turned to analytics from Adobe Marketing Cloud, including Adobe SiteCatalyst, to help the company adjust its business model and
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