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How to Get More Twitter Followers for Your Brand with Content Marketing by @murraynewlands

Published on March 23rd, 2014 by admin in SEO

Content marketing and social media are integral to any successful blogger or publisher’s revenue-generating strategies. But how can you be sure that you are taking the right steps to build your fan base while also trying to monetize? This is a task that many online publishers struggle with. However, Mayhem Studios’ Calvin Lee pointed out that building your following

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Connecting the Customer Experience with Marketing Data: An Interview with LiveRamp by @murraynewlands

Published on March 15th, 2014 by admin in SEO

Digital marketers spend a lot of time talking about, collecting, and analyzing consumer data, but despite the massive amount and availability of this stockpiled data, there is often a disconnect between the insights collected and the ways they’re used. For example, most Internet marketers would be able tell you that 80 percent of online customers

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Common Google Hummingbird Mistakes, And How To Fix Them: Interview With Marcus Tober At #SMX West by @murraynewlands

Published on March 14th, 2014 by admin in SEO

As part of our SEJ interview series, Marcus Tober of Searchmetrics joins us to discuss Google Hummingbird. Specifically, Marcus points out common mistakes he has been seeing website owners and SEOs make since Google rolled out their Hummingbird algorithm, and how to fix these mistakes. Hear his advice in the video below: Here are some

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It’s a Hard-Knock Life for Freelancers

Published on March 7th, 2014 by admin in Social Media

Although some 9-to-5ers may envy the life of a freelancer, it’s not always as easygoing as it looks For starters, there’s the money. Paydays are irregular and for some reason, checks always seem to be stuck in the mail. Then there’s the shameful self-promotion, gigs falling through and parents that just don’t understand — the

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Organize And Retarget Your Data With Perfect Audience by @murraynewlands

Published on September 21st, 2013 by admin in SEO

In this episode of Search Engine Journal, Murray Newlands interviews Perfect Audience CEO Brad Flora about Perfect Audience’s dynamic retargeting tool and the ways in which affiliates are using it to drive traffic and conversions. Perfect Audience is a self-service ad retargeting platform that enables marketers to cookie their website visitors or their Email subscribers

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Content Marketing Strategies for Brands—An Interview with Marc Purtell by @murraynewlands

Published on September 18th, 2013 by admin in SEO

“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued to place ever-increasing emphasis on their content marketing strategies. From blog posts to viral videos, there are a number of different practices that advertisers can use to strengthen their brand

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SEJ at SES San Franciso: #SESSF 2013 Day One Recap by @murraynewlands

Published on September 13th, 2013 by admin in SEO

  The SEJ team has been all over SES San Francisco and will continue to be here over the next couple of days. We have been bringing you coverage of all the major events and information sessions happening throughout the three day conference. Marketing in a Search and Data Driven World Yesterday, Murray Newlands from

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Search Metrics Post-Event: Marketing in a Search and Data Driven World by @murraynewlands

Published on September 12th, 2013 by admin in SEO

Reporting back after having a great time at Searchmetric’s sold out seminar, Marketing in a Search and Data Driven World. The event drew a full crowd of 100 people ready to network and learn from the thought leaders in attendance. Promising to be the bridge between SEO and ROI, Searchmetrics’ seminar ended up being exactly

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Quality Content Boosts Brand Awareness and Engagement by @murraynewlands

Published on September 11th, 2013 by admin in SEO

I’m here with Chase McMichael, the CEO and Co-Founder of InfiniGraph. He recently provided me with a content engagement analysis report regarding content marketing and automation titans. Through the published post, we have discovered some unexpected leaders and insights that all marketers should comprehend. Tell us more about InfiniGraph and what your tool does to

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SHARE Conference Highlights Emerging Trends In Search by @murraynewlands

Published on September 7th, 2013 by admin in SEO

Last week Search Engine Journal’s Murray Newlands stopped by the BrightEdge #SHARE13 conference in San Francisco to meet up with some of the leaders of the SEO space. It was a great event for networking with industry figureheads, as well as learning what’s trending among SEO experts, and how to develop successful marketing and optimization

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