First, he stood behind the purchase of everything Star Wars related, and now he is personally standing behind a company he publicly and privately believes in. On Wednesday, news came to light that Bob Iger – chief executive of Disney and a member of Apple’s board of directors – has purchased $1 million in shares
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No Comments » According to a new report from display advertising specialists Adform, American digital marketers expect rich media investment to surge over the coming year. In addition, these biggest players in marketing also anticipate greater steps by the industry towards true integration between mobile and online display advertising. The research found that almost two thirds of marketers
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In another striking illustration of how everyone wants in on the lucrative and perpetually-expanding mobile marketing industry, LIN Media, one of the largest broadcasters in the United States, is launching a new venture called LIN Mobile, LLC. LIN Mobile, a mobile marketing company, will – it goes without saying – provide mobile marketing solutions for
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The availability of 4G LTE service across the southern portion of the United States is accelerating quickly thanks to the efforts of AT&T in the closing weeks of 2012. On Thursday, the nation’s second largest carrier flipped the on-switch for its 4G LTE network in Knoxville and Knox County, including parts of surrounding Anderson and
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Google Analytics has been a great place to analyze the performance of your Google advertising programs, but a piece of the puzzle has been missing: analyzing return on investment across all your digital channels. That’s why we’re happy to announce our new Cost Data Import tool, now available in public beta. This tool allows Google
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Facebook is paying well under the $1 billion price tag originally agreed upon for Instagram back when it acquired the mobile photo sharing app in April. The final price tag — $715 million — was revealed in a quarterly investment report, filed Wednesday. According to the filing with the Securities and Exchange Commission, Facebook added
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An insurance giant is making an equally giant investment in mobile marketing. This week, American Family Insurance confirmed its increase in focus on mobile marketing through a new partnership with Session and Mindshare. The company is expanding its effort to deliver innovative mobile ad experiences to increase awareness and consideration. The campaign will leverage integrated
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Games.com is getting a makeover. AOL, the owner and operator or Games.com, has launched a new cross-platform gaming experience. With more than 5,000 free online games, a large library of mobile games, plus new engagement and personalization features, Games.com is set to be the destination for gaming. AOL says this investment in the gaming market
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Glu Mobile Inc. is placing its bets on mobile, and mobile gambling is where the action is for this leading global developer and publisher of freemium games for mobile devices. Glu announced this week that the company has entered into a strategic relationship with Probability PLC specifically for mobile gambling. Probability, if you’re not familiar,
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Barnes & Noble and Microsoft have announced a strategic partnership with NOOK Media LLC. The recently formed Barnes & Noble subsidiary has become a leader in the emerging digital reading and digital education markets. In a nutshell, Microsoft and Barnes & Noble’s deal will enable the companies to advance their digital reading experiences to hundreds
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