Posted by Erica McGillivray Holy cannoli, it's MozCon 2013 Agenda time! July 8th-July 10th here in Seattle are going to be out-of-this-world. I know many of you have been asking for the complete MozCon schedule, and we've been working hard with all our 2013 speakers to find those perfect words to express how awesome MozCon's
(Read More…)
No Comments » Posted by @petebray You read that right. Social Authority now has an API. And it's free. And you can grab a ton of data (i.e. you can query for data on up to 500,000 Twitter users per day). That's a whole lot to be excited about! What is Social Authority? Social Authority is our transparent,
(Read More…)
The term content marketing has been gaining a lot of attention over the last few years and rightfully so. Content is the lifeline in today’s social eco-system so it makes sense. But content marketing means nothing without a strategy. A content strategy enables and positions a brand to tell a very consistent story across the
(Read More…)
Posted by Erica McGillivray You may have heard the rumor that MozCon 2013 tickets are on sale! I'm pleased to announce that this year's MozCon Command Crew is busy planning the best MozCon yet. Launch your inbound marketing skills into outer space by attending this year's MozCon, July 8th-10th at the WA State Convention Center!
(Read More…)
Posted by randfish Ever feel like you're neck and neck with your competitors in the mad dash to produce exciting, unique content? The push for content generation has taken off across all industries lately, and it's not surprising that content strategy feels like it's turning into an arms race. In this week's Whiteboard Friday, Rand
(Read More…)
Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Don’t be a Content Marketing Ostrich > How to Avoid Future Penalties. 2013 is going to be a BIG year for content marketing. The rise of Google penalties, social and semantic understanding has forced even the most technical SEO into considering content strategy,
(Read More…)
Posted by Mike Pantoliano Ah, the "year-end," "best-of," and "what-to-look-forward-to" posts. Love it or hate it, it's a great time to both reflect on 2012 and glimpse into the New Year for what possible stories will dominate our industry. I'm never one to dwell in the past, so I'd like to focus on 2013. Instead
(Read More…)
Posted by gfiorelli1 I was not always a web marketer. I spent almost 15 years of my professional life in the TV and Entertainment Industry in Italy, where I obtained some decent recognitions as Head of Programming at a movie channel. The years spent in that industry have a strong influence in how I think about web marketing now.
(Read More…)
The following is a guest post contributed by Josh Braaten, Senior Online Marketing Manager at Rasmussen College, Google Analytics enthusiast, and avid content scientist. Conversion is rarely straightforward, especially for products or services with lengthy or complicated buying cycles. Working for a college has made it clear to me that every consumer is different, and
(Read More…)
Posted by robmillard Google Analytics’ Custom Variables may seem daunting for a web marketer with relatively little technical knowledge, but they’re actually quite easy to implement and use (especially if you’re using WordPress). This post will show you how to easily track blog post authors using Custom Variables, and also explores some of the reporting
(Read More…)
