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Posts Tagged ‘content strategy’:


How to Avoid User-Generated Spam

Published on August 26th, 2013 by admin in Analytics

I recently discussed the inseparable nature of user-generated content and SEO and their combined role in guiding user responses.  Given the value of user-generated content to SEO, it’s important to also be aware of some of its pitfalls. Although search engines have come a long way in determining the line separating user-generated content from user-generated

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Getting Up Close and Personal Online Is Bad for Business by @blakejboldt

Published on August 7th, 2013 by admin in SEO

Recruiters, prospective clients and fellow employees are all using social media to find out more information about the people they encounter in their professional lives. Keeping your personal life online separate from your professional life is very important. You don’t want professional connections knowing all about the ins and outs of your personal life. Job

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An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

Published on July 29th, 2013 by admin in SEO

Posted by StephanieChang To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients: A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear

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How To Use Twitter Data for Really Targeted Outreach

Published on July 17th, 2013 by admin in SEO

Posted by richardbaxterseo Howdy Moz fans! It’s been a while since I’ve been up on the Moz Blog (and boy have I missed it), but as a huge thanks to the Moz team for such a fantastic MozCon, I thought I’d get a write-up of my session submitted just as soon as I arrived home.

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Beyond unclear results or small gains. What makes a worthwhile test?

Published on July 12th, 2013 by admin in Analytics

This week concludes a series of tests we’ve been conducting on our monthly customer newsletter. The first test changed the design and content strategy of the newsletter, and we saw significant increase in both open rate and click-throughs. The second test built on the success of the first and aimed to find the subject line

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A Thought Experiment: The Elusive Subject Line Test

Published on June 28th, 2013 by admin in Analytics

You may recall last month when we tested our monthly corporate newsletter design and content strategy. It’s part of our weekly Backstage Access program, where we strive to test, measure and report our results to the world in the effort to share common problems all digital marketers face. This month we built on May’s test

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5 Imperatives for Building an Effective B2B Social Content Strategy

Published on June 22nd, 2013 by admin in Analytics

Lately, I’ve been putting a lot of thought into what makes an effective content strategy for our social communities. Throughout this evaluation, several seemingly universal themes have emerged that I believe are worth sharing and potentially debating among other B2B (business to business) marketers. Narrowed to five, these strategic imperatives should be looked at as

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#MozCon Speaker Interview: Karen McGrane

Published on June 5th, 2013 by admin in SEO

Posted by Erica McGillivray  I’m really excited that we’re bringing Karen McGrane, CEO at Bond Art + Science, to this year’s MozCon. A veteran of the content world, she’s a champion of making great content accessible to your audience. Karen proclaims that mobile is the best thing that’s ever happened for content. In fact, she

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Corporate Newsletters or Snoozeletters?

Published on May 30th, 2013 by admin in Analytics

Like most companies, Webtrends sends out a monthly newsletter to our entire existing customer database. We take that opportunity to update our clients on latest Webtrends news, and announce noteworthy new pieces of learning material. For the past year, we’ve really made an effort to turn this regular communication into something deeper than a chance

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Content Czar or Content by Committee? How to Organize for Content Marketing

Published on May 25th, 2013 by admin in Analytics

    (Editor’s Note: This blog first appeared on May 20, 2013 on Shopigniter.com. Re-posted here with permission.)  Who doesn’t love Altimeter Group, right?  Low cost (FREE!), high-quality research on relevant industry trends.  Plus Susan Etlinger is just, like, the nicest. In an April 25th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca

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