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Posts Tagged ‘chief marketing’:

From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency

Published on September 19th, 2013 by admin in SEO

Posted by NiftyMarketing Mike’s disclaimer: This is not a post about how awesome I am, or how there is only one way to build an internet marketing agency. It’s a combination of stories and thoughts about what I have gone through building Nifty Marketing. When I started in 2009 there was very little information online

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Tapjoy Launches Tapjoy Rich Media and Tapjoy Video Plus

Published on September 19th, 2013 by admin in Mobile

Tapjoy today announced the launch of two new products – Tapjoy Rich Media and Tapjoy Video Plus – to create what the leading mobile ad network calls the largest rewarded rich media platform in mobile advertising. Tapjoy Rich Media allows advertisers to create campaigns that drive consumers from awareness and consideration to conversion and referral—all

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GSMA Seeking Entries for 19th Annual Global Mobile Awards

Published on September 14th, 2013 by admin in Mobile

Overshadowed on Tuesday by headlines from Apple and the new iPhone 5S and iPhone 5C, GSMA had an announcement too on that occasion. The GSMA confirmed that the Global Mobile Awards 2014 are now open for entry. The awards, which honor excellence and innovation across the mobile industry, will be open for entry until Friday,

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Yahoo Gives Logo and 7 Websites New Facelift by @wonderwall7

Published on August 27th, 2013 by admin in SEO

Throughout the month of August, Yahoo has released an updated variation of its new logo, as part of the 30 Days of Change. The final version will go live on September 5. In a Tumblr post, Kathy Savitt, Yahoo’s Chief Marketing Officer gave reasoning behind the campaign: “…we want everything we do to reflect this

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Sheryl Sandberg Sells Facebook Stock for $91 Million

Published on August 10th, 2013 by admin in Social Media

Facebook Chief Operating Officer Sheryl Sandberg raked in $91 million this week after taking advantage of the social network’s recent stock bump. According to a filing made late Friday afternoon with the Securities and Exchange Commission, Sandberg cashed in 2.37 million shares — which is only about 5% of her total shares — at prices

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Mixed Media, Part III: How Does Branding Affect Direct Marketing?

Published on July 22nd, 2013 by admin in Analytics

True or False: Advertising efforts targeted at branding, awareness and perception continue to influence direct-response metrics. Most chief marketing officers and marketing managers would agree. Innately, I know that to be true, but as a marketing executive, I am hunting for numbers. Some groups claim a conversion lift of up to 25 percent from branding

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Mixed Media, Part 2: 3 Pitfalls to Avoid in Measuring Media Success

Published on July 17th, 2013 by admin in Analytics

Every chief marketing officer (CMO) wants to know where the sweet spot is: where the marketing budget dollars work hardest and where the best conversion rates live. Digital media, in the middle of the marketing funnel, may be the current darling. Digital, by its very nature, has made measurement easier, but there are some pitfalls

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Mobile Marketing Chief at Sony Mobile Walks

Published on February 12th, 2013 by admin in Mobile

Steve Walker, the Chief Marketing Officer for Sony Mobile, has announced his resignation from the company, effective next month. His departure marks the latest change at the company as it strives to “restructure” its brand in line with the “One Sony” global operating model. A 17-year veteran of the Sony trenches, Walker’s role will be

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T-Mobile Touts New Chief Marketing Officer

Published on November 20th, 2012 by admin in Mobile

As part of the ongoing effort by the mobile operator to take a bigger share of subscribers away from the top three carriers in the United States, T-Mobile is giving its marketing presence a big boost of fresh talent this week. T-Mobile has appointed Michael Sievert as the company’s s new chief marketing officer. And

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Isis Launches in Highly Anticipated Trial Run

Published on October 23rd, 2012 by admin in Mobile

As widely anticipated, Isis – the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless – has rolled out the availability of the Isis Mobile Wallet. As Mobile Marketing Watch has reported in recent weeks, the two trial cities for now include Austin, Texas and Salt Lake City, Utah. Starting today,

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