Steve Walker, the Chief Marketing Officer for Sony Mobile, has announced his resignation from the company, effective next month. His departure marks the latest change at the company as it strives to “restructure” its brand in line with the “One Sony” global operating model. A 17-year veteran of the Sony trenches, Walker’s role will be
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No Comments » As part of the ongoing effort by the mobile operator to take a bigger share of subscribers away from the top three carriers in the United States, T-Mobile is giving its marketing presence a big boost of fresh talent this week. T-Mobile has appointed Michael Sievert as the company’s s new chief marketing officer. And
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As widely anticipated, Isis – the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless – has rolled out the availability of the Isis Mobile Wallet. As Mobile Marketing Watch has reported in recent weeks, the two trial cities for now include Austin, Texas and Salt Lake City, Utah. Starting today,
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Posted by Erica McGillivray This past Wednesday, October 3rd, Moz invaded Milwaukee for a Mozcation. Our gracious host, Kyle Faber from Regal Creative helped set us up at that Harley Davidson Musuem and show us the best beer. Here are some highlights: 1. Making New Friends! Mozzers are truly the best people in the world.
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On Wednesday, the nation’s third largest wireless operator Sprint announced the creation of Pinsight Media+TM, a new advertising service that supposedly gives advertisers “the power to reach consumers on their mobile device in a more personalized way.” “Pinsight Media+ was designed to drive substantial value for brands, advertisers and publishers,” said Mike Cooley, vice president
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On Friday, ZeptoLab – the developer behind the pretty popular “Cut the Rope” mobile game – announced a promotional partnership with Burger King. And from the looks of it, this is a “whopper” of a deal – pun fully intended. The new promotion in question will feature exclusive premium toys based on the game’s character
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It looks like the Curiosity rover isn’t the only human-made entity coming to the red planet. According to a major announcement this week detailed by ABC News, Rovio Entertainment says the next installment of Angry Birds will be out of this world. Angry Birds creators Rovio announced a new chapter to Angry Birds Space will
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Jumptap has jumped headfirst into a new partnership that will allow the leader in targeted mobile advertising to give mobile consumer privacy a boost. On Tuesday, Jumptap announced a partnership with Evidon – a company that prides itself on “empowering consumers and businesses to see, understand and control data online.: The partnership is designed to
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This week, Jumptap published the July MobileSTAT report and the findings have been interesting to say the least. The targeted mobile advertising specialists reported that adding third party data targeting to mobile ad campaigns results in significant uplift in click-through rates (CTR), ROI and other performance metrics. “In a study comparing Q2 vertical campaigns with
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On Monday, AT&T announced that it is following Verizon’s lead into shared data plan territory. AT&T’s “mobile Share plans” will be available as of Thursday, August 23, 2012. “As families prepare to send students back to school, many are looking for a convenient way to connect tablets and laptops or add new smartphones,” says AT&T’s
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