Myxer has entered the crowded Internet radio market with Myxer Social Radio, an app aimed at providing a music-listening experience where you’re never alone.
The app offers several interactive components (see gallery below), including the “Song Stories” feature in which you can record 15- to 20-second videos of yourself telling stories about specific songs, or watch other users’ Song Stories. Those videos will appear on each song’s info page.
“Users want to be connected and be social with whatever they do,” says Myxer CEO Myk Willis, who envisions his app competing alongside heavyweight services Pandora, iHeartRadio and Last.fm as far as listening hours.
Once you sign up with your Facebook account, Myxer Social Radio also lets you listen and chat with friends in real time, create and enter public listening rooms ad see what they’re playing. Akin to Turntable.fm, people in Myxer rooms can thumbs-up or thumbs-down songs being played. If a song gets too many negative responses, Myxer skips the track and puts on another. Your friends’ responses will influence the app’s recommendation algorithm, which in turn will learn what type of songs or artists to play.
iOs, Android and Web App
Myxer Social Radio lets you listen and chat with friends in real time, create and enter public listening rooms, see what they’re playing, and create “Song Stories.”
Myxer Social Radio has 12 million songs from the four main record labels as well as large indie labels. Played songs and user activity will be pushed to Facebook, just like Spotify, MOG, Rdio and slew of other music-streaming services that are taking advantage of Facebook’s Open Graph.
The desktop browser version is available now. The iOS app comes out Nov. 14, and the Android app comes out later this week.
Myxer hopes to leverage its existing 14 million unique users to build buzz for the app. Although the app just launched, Willis says his team is already working on improvements. For example, they want to allow users to tag Song Stories into categories. The “Authoritative” category would feature videos from artists.
Although the app is free and “always will be,” it will be profitable for Myxer from day one, says Willis, because of a three-month sponsorship from Geico. Not only does Willis want the service to appeal to users, he is striving to attract advertisers by giving them special ways to advertise. Geico, for example, used the Song Stories feature to make video advertisements, some of which will star Geico’s famous animated gecko. Advertisers will also be allowed to create listening rooms in addition to 7- to 15-second banner ads. These moves will help ensure the app remains free.