Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from
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No Comments » In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but
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Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from
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After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available. Well, I am pleased to announce a new eBook entitled “Write Ad Copy that Inspires Greatness” written by Elizabeth Marsten, Director of Search
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Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product
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I recently quit my job at Ctrip and am going through a new path ahead of me. In the last 59 months, I had worked at 2 Chinese companies (i.e. Ctrip and Alibaba) in China. The work experience I have gained through working at Ctrip and Alibaba is incredible. It isn’t the work experience alone,
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Google has revealed statistics on how users behave on mobile sites. Let’s summarize. Issues with Mobile Sites The most common issues web users have encountered with most mobile sites: Close to 75% of users prefer a mobile-friendly site when they’re on mobile devices. 96% of consumers have encountered sites that were not designed for mobile
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Dropbox, SugarSync, Google Drive, Microsoft’s SkyDrive, and Baidu’s Pan are all similar online-based services that allow file sharing and file synchronization. When you’re using multiple different computers in different locations, you can use these services as online sharing virtual portable drive spaces. You can back up your important files on these virtual drives. Dropbox www.dropbox.com
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After receiving a plethora (love that word) of Adwords Coupons through Google Engage and other offers, it occurred to me that Microsoft is a little “frugal” when it comes to giving away coupons to new advertisers. Google in all it’s dominance, still wants more and are willing to pay for it. So, why isn’t Bing
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